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Committed copy that communicates your project with clarity, credibility, and strategy
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We live surrounded by labels: sustainable, green, purposeful, positive impact...
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But when all brands are sending the same message, how can you stand out without sounding like more of the same?
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If your organization is doing things right, you have a huge opportunity.
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The opportunity to communicate what you do with rigor and sensitivity.
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To differentiate yourself in a saturated environment full of clones.
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To build credibility without resorting to clichés.
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THIS IS FOR YOU IF...

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• Your company is firmly committed to sustainability, but you don't know how to communicate it
• You're worried about falling into the trap of greenwashing, even if you're not doing it on purpose
• You need texts that balance technical, human, and strategic aspects
• You want your communication to live up to what you do
• You work in regulated environments and need precision without losing clarity

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WHO TYPICALLY HIRES ME?

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I work with sustainability, communications, and marketing teams, as well as shareholder relations managers at:

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• Companies with real, not cosmetic, ESG strategies
• Consulting firms specializing in sustainability
• Foundations, NGOs, and non-profit organizations
• Public institutions and administrations
• Brands with active social or environmental impact policies
• Purpose-driven startups that need a credible voice from day one

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WHAT CAN I WRITE FOR YOU?

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• Sustainability reports and ESG reports
• Web copy and verbal identity aligned with your purpose
• Articles, content, and awareness campaigns
• Ebooks, guides, and white papers on sustainability
• Email marketing strategy and content
• Proofreading and rewriting of technical or informational documents
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WHY CAN YOU TRUST ME?

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I am a copywriter with specific training and experience in ESG communication and responsible consumption.

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I come from the financial world, where sensitivity to reputation and social responsibility is paramount.

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I am used to working with sensitive data, complex regulations, and controversial issues.

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That's why I combine clarity, rigor, and sensitivity in every text.

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And because I know that sustainability is not just a slogan: it's a strategic decision.

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WHAT MY CLIENTS GET

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Consistency: a narrative that connects your actions with your message

Rigor: no exaggeration or ambiguity

Credibility: a credible, firm, and, of course, committed voice

Differentiation: nothing that sounds like “more of the same”

Results: more trust, more understanding, more connection

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FAQ

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Why should I pay so much attention to sustainability?

Because sustainability, when well understood and well communicated, is a competitive advantage.

And that competitive advantage will make the best-designed sustainable projects the most profitable ones.

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Do you have specific training in sustainability and ESG?​
Yes. I am trained in ESG (or ASG, as you prefer to call it) communication and responsible consumption, and I continue to research the subject.

The advantages of leading a sustainable project have only just begun.

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Can you write for highly regulated or technical sectors?​
Of course.

My experience in the financial sector, particularly in areas such as compliance and internal auditing, has taught me how to effectively tackle complex issues and communicate them accurately and clearly.

I am used to working with metrics, regulations, and reputational responsibility.

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Do you use AI?​
Yes, when it can add value in the exploration or structure phase.

However, I personally write and review every text.

My texts are not a clone of ChatGPT.

Because AI cannot replace strategy or credibility.

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Do you review existing texts?​
Yes.

I rewrite and optimize reports, articles, and presentations to ensure they effectively communicate their message and not just remain empty words.

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What is the price of your services?​
It depends on the project, its length, and technical level.

Please tell me about your case, and I will provide you with a clear and realistic proposal tailored to your specificneeds.

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And how do I know if I should work with you?​
Let's talk.

Please send me an email at soy@quiqueserrano.com, and we'll schedule a call or video call.

In less than 30 minutes, we'll see what we can achieve together.

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SHALL WE GET STARTED?

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If your company does care of itI'd appreciate it if you could make, it needs communication that matches its standards.

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Make your commitment understood, valued, and remembered.

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And while you decide, why not subscribe to my newsletter?

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